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Pardot Services - Explained (with humor) - Marketing Automation Montreal - Pardot Consulting Canada
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Pardot Services – Explained (with humor)

27 Aug Pardot Services – Explained (with humor)

Posted at 17:52h in Learning Pardot by

Lately I stumbled upon this article by CMDS, a Marketing and Design Agency in New Jersey.
It caught my attention, as they explain Pardot with a lot of spice.

Here’s how they begin:

We have a simple premise for you: If you have not implemented any sort of Pardot integration services into your marketing process, you might as well tell your sales team they can go home after lunch. It’s basically the same thing.

Then, they tell you what your sales team does, something similar to these lines:

Your internet site is humming. Your marketing projects are pulling in leads. And yet … your sales group is struggling to close business rapidly.

If you are like most companies, your sales group does not have the data it needs to prioritize leads. In other words– they are throwing away their time, due to the fact that your internet site and also marketing initiatives are not providing hot leads to them when they are hot..

Instead, your sales group is spending hours nurturing potential customers, enlightening them on your services and products. Honestly, that’s not what you are paying them for – that’s marketing’s job. Your sales group exists to close the deal. To convert the interested celebrations into paying clients.

So who should be doing this job? No one. Or rather, Pardot.

Finally, they give their definition for pardot:

What is Pardot?

Pardot is a marketing automation service on steroids. It combines lead generation, lead nurturing, trigger-based marketing, lead scoring and reporting all in one centralized, easy-to-use package.

Pardot provides a multi-touch automated marketing solution, allowing you to tailor communications to prospects at different stages in the buying process, based on their interactions with your company.

Specifically, Pardot marketing integration allows you to:

  • Create custom journeys for prospects based on your sales cycle and their responses
  • Design and deploy beautiful, impactful email templates scheduled for key milestones in the buying process
  • Customize lead capture forms to enhance landing pages and marketing campaigns
  • In-depth customer tracking and profiling, building data over time, across multiple interactions
  • Tracking engagement patterns and history in real time, alerting sales team to flagged behaviors
  • Detailed ranking system of most likely conversion prospects, based on interaction history
  • Fully-transparent analysis and reporting of marketing effectiveness and lead behavior

You can read the full article: Here.

I always like to learn new things with a smile and hope you have just done the same!

Feel free to contact us should you have any questions about what Pardot can do for your business.

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