Marketing Automation Archives - Marketing Automation Montreal - Pardot Consulting Canada
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Marketing Automation

When clients ask me to name Marketing Automation coolest features available with Pardot - Dynamic content always comes to mind. Imagine this: John, 37, drives on the highway with his wife and two kids, he sees a billboard advertising beer. His wife, Jessica looks at the same billboard, but...

How to balance the need for a centralized brand and message, while giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers? This is word-by-word the challenge the Salesforce team has been working on in a...