In our last article, we started comparing Salesforce Marketing Cloud to Pardot. Developed by ExactTarget, SFMC - Salesforce Marketing Cloud is an advanced marketing automation solution that can serve both B2B and B2C scenarios. Take insurance companies for example: Insurance companies that are B2C focused - like...
So you've heard about Marketing Cloud and the magic it can do to your marketing automation efforts. All you've heard is True. But then you talk to a Saleforce Account Executive who suggests that Pardot is more suited to your needs. Or maybe the suggestion is to...
When clients ask me to name Marketing Automation coolest features available with Pardot - Dynamic content always comes to mind. Imagine this: John, 37, drives on the highway with his wife and two kids, he sees a billboard advertising beer. His wife, Jessica looks at the same billboard, but...
How to balance the need for a centralized brand and message, while giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers? This is word-by-word the challenge the Salesforce team has been working on in a...
In my last article - Pardot Marketing Automation with A.I. Part 1 - I wrote about my experience in the last Salesforce World Tour in Toronto - Learning about Customer Journeys straight from Salesforce's professional team. Today, I'm going to dive into Salesforce's A.I. module -...
This April 11th we participated in Salesforce's Toronto World tour. I decided to get out of the office to make new Pardot connections and exchange with other Salesforce marketers and experts. To tell you the truth, my expectations were low, as I thought it will be just one of...
Last week we wrote about three marketing automation mistakes to avoid. These were: Sending out too much content Bad timing Not testing the right things before widely sending out Today, we'd like to share two more common marketing automation mistakes with the related tips of best practices to avoid them: 4....
When one gets a new marketing automation platform one might feel like they won the lottery (or at least the lottery of time). The expectations with regard to saving time on repetitive tasks are high, but it is nowhere close to winning the lottery. No matter...
Marketing Automation is a wide term which includes many marketing channels which can be automated. The most common usage is automating email flows, but almost anything is automatable. One can find: Social media posts automation Blog content automation Email automation Email flows Marketing paid campaigns automation ...
Why does Pardot work for financial services? It's not a secret - more and more banks and financial institutions have adopted and implemented Salesforce and now they look to implement Pardot. We have seen this "adopt-Pardot" phenomenon in our financial network of Pardot referrals in Canada, US, France...