Last week we talked about B2BMA implementation and what it can bring to your business. We saw 2 out-of-the-box B2BMA dashboards: B2BMA Engagement and B2BMA Multi-touch attribution. In this article we're going to see the remaining three Pardot B2BMA dashboards: Top 5 out-of-the-box B2BMA dashboards B2BMA Dashboard #3: Pipeline This Dashboard...
Implementing B2BMA? You must have good reasons. What is Pardot B2BMA? B2BMA implementation grants you insight to each of the states in your Marketing and Sales funnel, helping you align and view both Sales and Marketing information in one executive dashboard. Although Salesforce markets B2BMA as part of the Pardot...
In our last article, we talked about Pardot Scoring and Pardot grading. We went through some Pardot Scoring flaws and the out-of-the-box Pardot grading profile. If you haven't read it, take a minute to do so here. Grading reflects a prospect's level of match to a company's buyer's...
When implementing Pardot, Scoring generally receives a lot of attention, while Grading is set aside. To quickly distinguish between Pardot Scoring and Pardot Grading, we gathered the definitions from the original Salesforce help pages: Pardot Scoring "Prospects are scored when they convert, and their scores change based on...
When clients ask me to name Marketing Automation coolest features available with Pardot - Dynamic content always comes to mind. Imagine this: John, 37, drives on the highway with his wife and two kids, he sees a billboard advertising beer. His wife, Jessica looks at the same billboard, but...
In an article published on pardot.com in August 2018, a few Pardot “power users” who have years of experience with Pardot share their tips and insights. Here are their essentials: Pardot tip #1: Test test test! Testing is important before sending out a campaign to hundreds or thousands of...
Setting up Pardot's tracking code is easy. It's not different from setting up Google Analytics code. Why track visitors? The goal of tracking visitors is to eventually convert visitors into someone you can market to - which is called a Prospect in the Pardot lexicon. Pardot stores the data for...
You should know by now - we are fans of Pardot's blog. Today, we chose to share with you the storry of Kotter, a consulting firm, published on Pardot's blog, as they share some interesting insights to the risks and opportunities of migration to Pardot. They touch...