Last week we talked about B2BMA implementation and what it can bring to your business. We saw 2 out-of-the-box B2BMA dashboards: B2BMA Engagement and B2BMA Multi-touch attribution. In this article we're going to see the remaining three Pardot B2BMA dashboards: Top 5 out-of-the-box B2BMA dashboards B2BMA Dashboard #3: Pipeline This Dashboard...
Implementing B2BMA? You must have good reasons. What is Pardot B2BMA? B2BMA implementation grants you insight to each of the states in your Marketing and Sales funnel, helping you align and view both Sales and Marketing information in one executive dashboard. Although Salesforce markets B2BMA as part of the Pardot...
In our last article, we started comparing Salesforce Marketing Cloud to Pardot. Developed by ExactTarget, SFMC - Salesforce Marketing Cloud is an advanced marketing automation solution that can serve both B2B and B2C scenarios. Take insurance companies for example: Insurance companies that are B2C focused - like...
So you've heard about Marketing Cloud and the magic it can do to your marketing automation efforts. All you've heard is True. But then you talk to a Saleforce Account Executive who suggests that Pardot is more suited to your needs. Or maybe the suggestion is to...
When clients ask me to name Marketing Automation coolest features available with Pardot - Dynamic content always comes to mind. Imagine this: John, 37, drives on the highway with his wife and two kids, he sees a billboard advertising beer. His wife, Jessica looks at the same billboard, but...
Marketing Automation is a wide term which includes many marketing channels which can be automated. The most common usage is automating email flows, but almost anything is automatable. One can find: Social media posts automation Blog content automation Email automation Email flows Marketing paid campaigns automation ...
So you are thinking about discovering Pardot, huh? Read Morgan Wiedmann's story. Morgan went through everything in 2018, and eventually got her story posted on Pardot.com's website! The beginning of Morgan's Pardot adventure: I began working for my company, Weichert Labor force Mobility, in January 2018. About two...
Salesforce doesn't miss an opportunity to talk about its competitive advantage - aligning, as much as possible, marketing and sales. That's the reason they invested in Pardot a few years ago, and that is also the objective of Pardot for Lightning - getting us one step...
A lot of our clients ask us this question: How do I learn Pardot? There are a few ways, including non-official online courses or attending official Salesforce training online or on-site, during an event for examle, but your departure point should be Trailhead. In their article "Trailhead - the...
In an article published on pardot.com in August 2018, a few Pardot “power users” who have years of experience with Pardot share their tips and insights. Here are their essentials: Pardot tip #1: Test test test! Testing is important before sending out a campaign to hundreds or thousands of...