Marketing Cloud Archives - Marketing Automation Montreal - Pardot Consulting Canada

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Marketing Cloud

19 Aug Marketing Cloud vs. Pardot – which one to choose? (Part-2)

Posted at 10:02h in Learning Pardot, Marketing Automation, Marketing Cloud by Ran Michael

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In our last article, we started comparing Salesforce Marketing Cloud to Pardot. Developed by ExactTarget, SFMC - Salesforce Marketing Cloud is an advanced marketing automation solution that can serve both B2B and B2C scenarios. Take insurance companies for example: Insurance companies that are B2C focused - like...

08 Aug Marketing Cloud vs. Pardot – which one to choose? (Part 1)

Posted at 18:57h in Learning Pardot, Marketing Automation, Marketing Cloud by Pardot Content Editor

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So you've heard about Marketing Cloud and the magic it can do to your marketing automation efforts. All you've heard is True. But then you talk to a Saleforce Account Executive who suggests that Pardot is more suited to your needs. Or maybe the suggestion is to...