Last week we wrote about three marketing automation mistakes to avoid. These were: Sending out too much content Bad timing Not testing the right things before widely sending out Today, we'd like to share two more common marketing automation mistakes with the related tips of best practices to avoid them: 4....
When one gets a new marketing automation platform one might feel like they won the lottery (or at least the lottery of time). The expectations with regard to saving time on repetitive tasks are high, but it is nowhere close to winning the lottery. No matter...
Salesforce doesn't miss an opportunity to talk about its competitive advantage - aligning, as much as possible, marketing and sales. That's the reason they invested in Pardot a few years ago, and that is also the objective of Pardot for Lightning - getting us one step...
The ultimate goal of Scoring and Grading is to pre-qualifying leads for sales (this is called Marketing Qualified Leads - or MQLs). Scoring happens in real-time - which provides sales with hot leads - which means they can get an alert to their CRM while the...
Setting up Pardot's tracking code is easy. It's not different from setting up Google Analytics code. Why track visitors? The goal of tracking visitors is to eventually convert visitors into someone you can market to - which is called a Prospect in the Pardot lexicon. Pardot stores the data for...
Pardot has gone a long way since launching Engagement Studio - adding very powerful features. This short Pardot demo dates a few years back (2015), but is very clear and the concepts haven't changed. It uses a law-firm as an example to illustrate how to use Pardot...
Here is a great video from A. Lee Judge, Digital Marketing Strategist. According to Lee, B2B marketing automation will continue to grow accross all sectors. But is marketing automatin right for your business? In this video, lee gives 6 key-factors to consider in deciding if you need marketing...
Learning Pardot? You'll find that not many free resources are available, even less when it comes to Pardot videos. Here is one we found for you from 2016 from Asteron Life. Although the Pardot platform has evolved since, it illustrates some basic concepts and introduces you to some...