How to balance the need for a centralized brand and message, while giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers? This is word-by-word the challenge the Salesforce team has been working on in a...
In my last article - Pardot Marketing Automation with A.I. Part 1 - I wrote about my experience in the last Salesforce World Tour in Toronto - Learning about Customer Journeys straight from Salesforce's professional team. Today, I'm going to dive into Salesforce's A.I. module -...
This April 11th we participated in Salesforce's Toronto World tour. I decided to get out of the office to make new Pardot connections and exchange with other Salesforce marketers and experts. To tell you the truth, my expectations were low, as I thought it will be just one of...
When one wants to understand the future of ABM, one should listen to the leaders in the marketing automation industry, and those who drive it - marketing automation product strategists. Last February 20th, we read an interview with Michael Kostow, SVP and GM at Salesforce Pardot. Michael...
In a previous article we went through the main benefits of Pardot for lightning, which you can read about here: What is Pardot for Lightning. Pardot for lightning is part of the Winter '19 official Release. To keep its users on top of innovation, Salesforce Pardot follows an annual...
Salesforce doesn't miss an opportunity to talk about its competitive advantage - aligning, as much as possible, marketing and sales. That's the reason they invested in Pardot a few years ago, and that is also the objective of Pardot for Lightning - getting us one step...