12 Mar The future of ABM (Account Based Marketing) and Pardot
ABM platforms are becoming more powerful, providing the insights needed to connect in a more personalized way with prospects. We’re even seeing marketing and sales teams with the ability to connect in real time with prospects based on in-the-moment engagements. A few years ago, that was just a dream.
It’s also critical for sales and marketing to have access to the same sets of data, which ABM enables.
Then, when asked about the roadmap for the next 5 years, he answered:
“Last year, we released an integration with Einstein Account-Based Marketing and Demandbase. This integration gives customers the ability to combine real-time ‘intent-to-buy’ data and account insights from Demandbase with their Salesforce Pardot data.
Additionally, we announced other innovations, like Einstein Behavior Scoring and Einstein Campaign Insights, that enable sales and marketing teams to better align and work from the same data sets, campaign insights, and customer engagement history. “
So, there you have it – it is no surprise that next releases will include enhanced AI insights in Pardot (Under the Einstein module, with the lightning experience).
Which industries use Pardot and marketing automation?
Typical clients include healthcare and life sciences, financial services, and manufacturing. But in the end of the day – any company hoping to deliver high levels of personalization throughout the B2B buying process can benefit from either Pardot or other Marketing Automation solution.
You can check out the full interview here.
Make sure to follow our Marketing Automation YouTube Channel to see examples of client journeys in the B2B business world.