So you've heard about Marketing Cloud and the magic it can do to your marketing automation efforts. All you've heard is True. But then you talk to a Saleforce Account Executive who suggests that Pardot is more suited to your needs. Or maybe the suggestion is to...
How to balance the need for a centralized brand and message, while giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers? This is word-by-word the challenge the Salesforce team has been working on in a...
Last week we wrote about three marketing automation mistakes to avoid. These were: Sending out too much content Bad timing Not testing the right things before widely sending out Today, we'd like to share two more common marketing automation mistakes with the related tips of best practices to avoid them: 4....
When one gets a new marketing automation platform one might feel like they won the lottery (or at least the lottery of time). The expectations with regard to saving time on repetitive tasks are high, but it is nowhere close to winning the lottery. No matter...
When one wants to understand the future of ABM, one should listen to the leaders in the marketing automation industry, and those who drive it - marketing automation product strategists. Last February 20th, we read an interview with Michael Kostow, SVP and GM at Salesforce Pardot. Michael...
Apart from the seamless integration to Salesforce, Pardot have many other integrations possible. Pardot and Demandbase announced a product partnership in the fall of 2018 with the objective to create better engagement leveraging Marketing Automation, CRM adn ABM (Account-Based-Marketing). So looking forward to the ABM summit coming...
Why does Pardot work for financial services? It's not a secret - more and more banks and financial institutions have adopted and implemented Salesforce and now they look to implement Pardot. We have seen this "adopt-Pardot" phenomenon in our financial network of Pardot referrals in Canada, US, France...
In a previous article we went through the main benefits of Pardot for lightning, which you can read about here: What is Pardot for Lightning. Pardot for lightning is part of the Winter '19 official Release. To keep its users on top of innovation, Salesforce Pardot follows an annual...
A lot of our clients ask us this question: How do I learn Pardot? There are a few ways, including non-official online courses or attending official Salesforce training online or on-site, during an event for examle, but your departure point should be Trailhead. In their article "Trailhead - the...
In an article published on pardot.com in August 2018, a few Pardot “power users” who have years of experience with Pardot share their tips and insights. Here are their essentials: Pardot tip #1: Test test test! Testing is important before sending out a campaign to hundreds or thousands of...