23 Oct How to use Pardot for blogs – a short example
Pardot has gone a long way since launching Engagement Studio – adding very powerful features.
This short Pardot demo dates a few years back (2015), but is very clear and the concepts haven’t changed.
It uses a law-firm as an example to illustrate how to use Pardot for blogs.
Ben Thompson does a great job showing the basic Pardot flow one would use to capture a lead on a blog, transform a visitor into a prospect – and send him/her down the funnel for further automated marketing qualification.