04 Dec How to learn Pardot?
There are a few ways, including non-official online courses or attending official Salesforce training online or on-site, during an event for examle, but your departure point should be Trailhead.
In their article “Trailhead – the fun way to learn Pardot“, the experts from Pardot have nicely laid out a step-by-step process to go through the tool.
We, at Marketing Automation Montreal, couldn’t agree more with the following paragraph:
Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about B2B marketing automation, a seasoned Pardot vet, or someone who just loves to learn, Trailhead is a great resource.
Follow the steps below to create your Pardot account in minutes, and get started with learning Pardot for free.
Salesforce has a clear interest in teaching and educating users on its tools, and Pardot is no different. The Salesforce team did a great job putting together all these Pardot resources in a playful gamified manner.
1. Create a Trailhead Account
You can sign-up using a social log-in (Google, LinkedIn or Facebook) or your Salesforce login.
2. Learn Pardot Basics
Start learning Pardot and create your Pardot baseline knowledge with this module.
3. Broaden Your B2B Marketing skills
Pardot is for B2B marketing automation (as opposed to Marketing cloud’s B2C)
Trailhead gives you the possiblity to improve your marketing skills, learn analytics and eventually have a taste of B2C marketing.
4. Get to know the utility of Trailmix
The Pardot team suggests you create a Trailmix for your friends, they write:
“Trailmixes are made of hand-picked modules, projects, trails, and superbadges. You can name it whatever you want, keep it to yourself, or share it with others.”
5. Learn Pardot by visiting all Pardot trails and modules
We suggest to follow the following order:
Pardot Lead Scoring and Grading
Salesforce & Pardot Integration
B2B Marketing Analytics Basics
Datasets and Dashboards in B2B Marketing Analytics
As you go follow your Pardot Learning path, you’ll notice that many modules are shared amongs Pardot trails.
6. Complete your Pardot journey with Pardot related videos from YouTube
When it comes to self-learning YouTube videos are no different.
This Blog has Pardot video resources to get you started. Click here to see the Pardot Video Resources we assembled for you; Make sure you bookmark this page and visit it again once every few weeks to see the top Pardot video content we select.