Why does Pardot work for financial services? It's not a secret - more and more banks and financial institutions have adopted and implemented Salesforce and now they look to implement Pardot. We have seen this "adopt-Pardot" phenomenon in our financial network of Pardot referrals in Canada, US, France...
So you are thinking about discovering Pardot, huh? Read Morgan Wiedmann's story. Morgan went through everything in 2018, and eventually got her story posted on Pardot.com's website! The beginning of Morgan's Pardot adventure: I began working for my company, Weichert Labor force Mobility, in January 2018. About two...
In a previous article we went through the main benefits of Pardot for lightning, which you can read about here: What is Pardot for Lightning. Pardot for lightning is part of the Winter '19 official Release. To keep its users on top of innovation, Salesforce Pardot follows an annual...
Salesforce doesn't miss an opportunity to talk about its competitive advantage - aligning, as much as possible, marketing and sales. That's the reason they invested in Pardot a few years ago, and that is also the objective of Pardot for Lightning - getting us one step...