Marketing Automation is a wide term which includes many marketing channels which can be automated. The most common usage is automating email flows, but almost anything is automatable. One can find: Social media posts automation Blog content automation Email automation Email flows Marketing paid campaigns automation ...
Salesforce doesn't miss an opportunity to talk about its competitive advantage - aligning, as much as possible, marketing and sales. That's the reason they invested in Pardot a few years ago, and that is also the objective of Pardot for Lightning - getting us one step...
The ultimate goal of Scoring and Grading is to pre-qualifying leads for sales (this is called Marketing Qualified Leads - or MQLs). Scoring happens in real-time - which provides sales with hot leads - which means they can get an alert to their CRM while the...
Here is a great video from A. Lee Judge, Digital Marketing Strategist. According to Lee, B2B marketing automation will continue to grow accross all sectors. But is marketing automatin right for your business? In this video, lee gives 6 key-factors to consider in deciding if you need marketing...
Learning Pardot? You'll find that not many free resources are available, even less when it comes to Pardot videos. Here is one we found for you from 2016 from Asteron Life. Although the Pardot platform has evolved since, it illustrates some basic concepts and introduces you to some...