March 2019 - Marketing Automation Montreal - Pardot Consulting Canada

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March 2019

28 Mar Marketing Automation mistakes to avoid – Part 1

Posted at 19:30h in Marketing Automation, Videos by Pardot Content Editor

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When one gets a new marketing automation platform one might feel like they won the lottery (or at least the lottery of time). The expectations with regard to saving time on repetitive tasks are high, but it is nowhere close to winning the lottery. No matter...

12 Mar The future of ABM (Account Based Marketing) and Pardot

Posted at 17:12h in Pardot New Features by Pardot Content Editor

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When one wants to understand the future of ABM, one should listen to the leaders in the marketing automation industry, and those who drive it - marketing automation product strategists. Last February 20th, we read an interview with Michael Kostow, SVP and GM at Salesforce Pardot. Michael...