Setting up Pardot's tracking code is easy. It's not different from setting up Google Analytics code. Why track visitors? The goal of tracking visitors is to eventually convert visitors into someone you can market to - which is called a Prospect in the Pardot lexicon. Pardot stores the data for...
You should know by now - we are fans of Pardot's blog. Today, we chose to share with you the storry of Kotter, a consulting firm, published on Pardot's blog, as they share some interesting insights to the risks and opportunities of migration to Pardot. They touch...
Lately I stumbled upon this article by CMDS, a Marketing and Design Agency in New Jersey. It caught my attention, as they explain Pardot with a lot of spice. Here's how they begin: We have a simple premise for you: If you have not implemented any sort of...