How to balance the need for a centralized brand and message, while giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers? This is word-by-word the challenge the Salesforce team has been working on in a...
In my last article - Pardot Marketing Automation with A.I. Part 1 - I wrote about my experience in the last Salesforce World Tour in Toronto - Learning about Customer Journeys straight from Salesforce's professional team. Today, I'm going to dive into Salesforce's A.I. module -...
This April 11th we participated in Salesforce's Toronto World tour. I decided to get out of the office to make new Pardot connections and exchange with other Salesforce marketers and experts. To tell you the truth, my expectations were low, as I thought it will be just one of...