November 2018 - Marketing Automation Montreal - Pardot Consulting Canada

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November 2018

20 Nov 6 Pardot tips from Pardot power users

Posted at 22:15h in Learning Pardot, Pardot Implementation by Pardot Content Editor

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In an article published on pardot.com in August 2018, a few Pardot “power users” who have years of experience with Pardot share their tips and insights. Here are their essentials: Pardot tip #1: Test test test! Testing is important before sending out a campaign to hundreds or thousands of...

06 Nov How to implement Pardot’s tracking code – with tricks and tips

Posted at 12:31h in Learning Pardot, Pardot Implementation, Videos by Ran Michael

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Setting up Pardot's tracking code is easy. It's not different from setting up Google Analytics code. Why track visitors? The goal of tracking visitors is to eventually convert visitors into someone you can market to - which is called a Prospect in the Pardot lexicon. Pardot stores the data for...