July 2019 - Marketing Automation Montreal - Pardot Consulting Canada

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July 2019

25 Jul How to use Pardot API to automatically grade your prospect database? (Part-2)

Posted at 23:54h in Pardot Implementation by Ran Michael

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In our last article, we talked about Pardot Scoring and Pardot grading. We went through some Pardot Scoring flaws and the out-of-the-box Pardot grading profile. If you haven't read it, take a minute to do so here. Grading reflects a prospect's level of match to a company's buyer's...

11 Jul How to use Pardot API to automatically grade your prospect database? (Part-1)

Posted at 19:09h in Pardot Implementation by Ran Michael

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When implementing Pardot, Scoring generally receives a lot of attention, while Grading is set aside. To quickly distinguish between Pardot Scoring and Pardot Grading, we gathered the definitions from the original Salesforce help pages: Pardot Scoring "Prospects are scored when they convert, and their scores change based on...