December 2018 - Marketing Automation Montreal - Pardot Consulting Canada

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December 2018

18 Dec What is Pardot Scoring and Pardot Grading?

Posted at 11:54h in Videos by G. Tuacek

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The ultimate goal of Scoring and Grading is to pre-qualifying leads for sales (this is called Marketing Qualified Leads - or MQLs). Scoring happens in real-time - which provides sales with hot leads - which means they can get an alert to their CRM while the...

04 Dec How to learn Pardot?

Posted at 11:55h in Learning Pardot by Pardot Content Editor

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A lot of our clients ask us this question: How do I learn Pardot? There are a few ways, including non-official online courses or attending official Salesforce training online or on-site, during an event for examle, but your departure point should be Trailhead. In their article "Trailhead - the...