Pardot Content Editor, Author at Marketing Automation Montreal - Pardot Consulting Canada
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Author: Pardot Content Editor

How to balance the need for a centralized brand and message, while giving marketers from regional teams or sub-brands enough flexibility to execute tailored, localized campaigns that resonate better with their customers? This is word-by-word the challenge the Salesforce team has been working on in a...

A lot of our clients ask us this question: How do I learn Pardot? There are a few ways, including non-official online courses or attending official Salesforce training online or on-site, during an event for examle, but your departure point should be Trailhead. In their article "Trailhead - the...